Objective: To develop a clear, concise, and engaging video resource for new employees during their orientation to Optum Home and Community within UnitedHealth Group. The primary objective was to provide new hires with immediate, easily digestible information about the different facets of the business, fostering a foundational understanding of the organization's scope and impact right from the start. This aimed to enhance their initial onboarding experience, create a sense of the broader mission, and provide context for their individual roles.
Delivery and Contents: The video was delivered as a key component of the new employee orientation process, presented during virtual onboarding sessions and made available on an internal onboarding platform. The content was structured to provide a high-level overview of HouseCalls within Optum Home and Community and included:
Introduction to Optum Home and Community: An overview of its mission, values, and its role within the broader UnitedHealthGroup ecosystem.
Key Business Areas/Service Lines: Clear explanations and potentially visual representations of the different segments and services offered by Optum Home and Community (e.g., home health, hospice, community-based services, etc.).
Impact on Patients and Communities: Stories or examples illustrating the positive impact of the organization's work on individuals and the wider community.
Organizational Structure (High-Level): A simplified overview of the key departments and how they interrelate.
Call to Action/Next Steps: Guidance on where to find more information and what to expect next in their orientation process.
Data and Impact:
Enhanced Information Retention: Visual learning through video significantly improved information retention compared to purely textual or verbal presentations. New employees are more likely to remember key aspects of the business after watching an engaging video.
Improved Clarity and Understanding: The video format allowed for the clear and concise presentation of complex information, making it easier for new hires to grasp the different parts of the organization and how they fit together. Visuals can effectively illustrate the scope and impact of Optum Home and Community.
Increased Engagement and Motivation: This well-produced video was more engaging and inspiring than traditional orientation materials, fostering a stronger connection to the organization's mission and values from the outset. This lead to increased motivation and a greater sense of purpose.
Consistent Messaging: The video ensured that all new employees receive the same core information about the business, leading to more consistent understanding and a shared foundation of knowledge.
Positive First Impression: A professional and informative video contributed to a positive first impression of the organization, demonstrating a commitment to clear communication and employee onboarding.
Reduced Q&A Burden: By proactively addressing common introductory questions, the video reduced the number of repetitive inquiries directed to managers, freeing up their time.
Anecdotal Feedback: New employees appreciated the dynamic and easily digestible format of the video, reporting a better understanding of the organization's different parts and its overall mission. They expressed that the video series helped them feel more connected to the larger organization.
The creation and implementation of this orientation video for new employees at Optum Home and Community had a significant positive impact on the onboarding process. By leveraging the power of visual communication, the video effectively conveyed essential information about the business in an engaging and memorable way. This initiative contributes to a more informed, motivated, and connected new workforce, setting a strong foundation for their success within the organization.